As you may have heard, Google is expected to roll out an algorithm update over the next two weeks that will reward sites that are mobile-friendly while penalizing those that are not.
Demian Farnworth summed it up pretty well in a blog post on Friday:
“Panda and Penguin are the usual examples we like to trot out. In those cases, however, the sites caught up in the convulsions deserved their punishments. It was clear they were violating — at least, pushing the limits of — what Google favored.
But Google’s update to their mobile algorithm is different. We actually got an explicit warning that a change to the algorithm was coming.
This was posted on February 26, 2015: ‘Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.’
That date is important, but so is the word in bold.
My dictionary defines ‘significant’ as ‘important; of consequence.’ It’s the kind of thing you hear from a dead-serious parent.
In plain English: You better pay attention.”
All our sites at Tigerfish are mobile friendly, so there should be no panic about this next update – in fact you may benefit !